Grew the Intelligent Internet account from ~10K to 20.5K followers through branded content, community management, and data-led iteration.
London, UK / AI-native short-form
BOBBY
LEE
Content that stops scrolls and drives growth.
Performance first
Content that moves accounts, not just timelines.
Clips, channels, analytics, community. Every result sharpens the next hook, edit, caption, thumbnail, and posting decision.
Built to 2.7K followers in a few months, averaging ~1,428 likes per post on a new AI music-video concept.
A small boxing drama account with 203 followers still averaged ~1,399 likes per post through strong hooks and topic selection.
Personal dog account used for format testing, reaching 196 followers and ~306 average likes per post.
Three layers
Three layers of experience across brand, KOL, and test lab work.
Three separate layers, not one blurred portfolio. Company discipline, Web3 influence, and scratch-built accounts prove production skill and growth judgment from different angles.
Layer 1
Professional company roles
Intelligent Internet ii.inc
Managed company social media output while staying strictly on-brand and inside company guidelines. Grew @ii_posts from ~10K to 20.5K followers through content creation, performance analysis, community management, and data-led iteration.
- Ran X as the main social channel for brand communication.
- Tested on-brand AIGC across TikTok, Discord, and Instagram.
- Used analytics to refine creative direction and posting decisions.
Intelligent Internet created clips
Layer 2
KOL / Ambassador / Web3 personality
@agentbob X
Built a personal KOL reputation in underground crypto Twitter, followed by CZ and known across Web3 circles. The account opened doors to paid ambassador work, global events, book publishing, NFT initiatives, and direct campaign work.
Dimitra
Social Media Ambassador / 2023 - 2025
Dehub
Social Media Community KOL / 2021 - 2025 / 32,500 impressions from 13 posts and 1,000+ new followers.
Stack OS / Skynet
Social Media Ambassador / 2021 - 2025 / helped launch 1,678 decentralized cloud projects and grew social engagement by 150% daily during the bull market.
KOL and ambassador clips
Layer 3
Personal brand experiments
Scratch-built proof accounts
These accounts show that the same short-form growth system can work beyond one audience. Music, sports drama, and a personal dog account each tested different hooks, formats, posting patterns, and audience behaviors.
@musicgold.mp4 - AI music videos
A scratch-built AI music-video brand, not just a content account. I built the website, service offer, and TikTok proof loop around turning one artist photo and one song into animated short-form music videos.
Visit musicgold.club Full brand website I built
AI music video tests
MG 01@musicgold.mp4 Ordering food to the bando door, f*ck mcds they forgot my McFlurry... original sound - musicgold.mp4
MG 02@musicgold.mp4 Drop 1 photo and 1 song, get a slick animated rap video. original sound - musicgold.mp4
MG 03@musicgold.mp4 Hear the passion in my voice when I rap - CS. original sound - musicgold.mp4
@matchroom.unfiltered - Sports drama / boxing content
A niche sports account built around drama, conflict, story timing, and comment-driving boxing angles.
Sports drama cuts
MR 01@matchroom.unfiltered MISSING: Eddie Hearn opens up about concerns over AJ's whereabouts. sound vilolin - Shelby Company
MR 02@matchroom.unfiltered Fury challenges AJ, calls him out, then AJ shuts it down. AURA - Ogryzek
MR 03@matchroom.unfiltered AJ Vs Tyson Fury fight confirmed. No face off. original sound - Tim VM
@kryptothekelpie - Hook & format testing (personal dog account)
A low-pressure test account used to experiment with hooks, pacing, emotional beats, and repeatable short-form formats.
Hook and format tests
KTK 01@kryptothekelpie Name: Krypto. Age: 6 months. Gender: Female. Ready - Official Sound Studio
KTK 02@kryptothekelpie When Kelpies need toys or clothes, they go to Buddy's Pet. i was only temporary - my head is empty
KTK 03@kryptothekelpie They leap, they creep, they outrun sheep. It's Krypto the Kelpie. ominous - insensible
Short-form video production that is made to be watched.
Social media management with native platform judgment.
AI workflows for more hooks, faster variants, and cleaner creative testing.
Analytics-led iteration across brand accounts, Web3 communities, and new niches.